4 Tips for Healthy Rebranding

 

1 Give brand watchers a sneak peek

Your news will likely be most important to the trade outlets that cover your industry so that is a good place to start. Reporters and bloggers often grumble about agreeing to an embargo but if your brand is influential enough they will agree to keep quiet in order to be the first to hear the news.

2 Have good reasons behind your decision

Rebranding without any reason doesn’t resonate with anyone. It’s important to let your fans, and your critics know both why you made the move and the steps behind it. Make sure that you can explain not just the why of the decision but also the how.

3  Be ready to engage

You may love your new look, your entire company may think it’s amazing, but remember, people tend to balk at the unfamiliar. When you release your new brand into the wild it’s important to monitor social responses and engage when appropriate.

4 Be open to adaptation

Sometimes the best marketing and rebranding plans can go awry. When popular notebook brand Moleskine launched a competition for designers to create a new badge for the company blog, the company was accused by designers of using its fans as free labor.