Tips on Successful Rebranding Strategies

 

 

• For a true rebranding to take place, there needs to be a new exterior, a new coat of paint so to speak, a new logo; but, there needs to be something new under the hood as well. Once customers get past the shiny new outside, and they discover the inside is still ‘business as usual’ you may lose the remaining customer loyalty that did not jump ship when you changed thing in the first place.

• Changing a brand to promise something and then delivering on that promise is one of the main ideas behind rebranding. If you can give your customers more than you promised, something better than what they expected from the first product in the retooled version, you will retain customers and gain many more from word of mouth advertising.

• Do not dismiss brand equity when rebranding your companies product because it could alienate established customers. Several unnecessary overhauls could damage a brands perception, so it is important to think about the mindset and needs of the targeted market before settling on a retooling of your product.

• Do not put on blinders when it comes to rebranding and only your industry. Look at what other companies and brands have done when they rebranded. Look at what worked for them when it comes to their customer’s experiences, customer care, retail experiences, and your employee’s experiences. Try not to overlook anything but compare what they did to what you plan on doing to see if it’s a viable option before flipping the switch on the changes.

• All brands need to rebrand or refresh once in a while to stay up-to-date and relevant with the world around them. Don’t think you are too small, too big, too old or whatever to rebrand your products, services or a portion of the company.